ASUS Involved In Latest Blu-ray Xbox 360 Rumor
That nasty Xbox 360 Blu-ray rumor is back again. This time, Taiwanese newspaper Economic Times is reporting that Pegatron Technology, an Asus subsidiary, has received an order from Microsoft to manufacture the Blu-ray box in time for a holiday release. Microsoft has yet to comment on the latest rumor, but we're sure they'll probably quash it today.
Back in January, gaming mag Electronic Gaming Monthly caught wind of an apparent plan by Microsoft to release a Blu-ray Xbox 360, catching lots of attention because at the time HD DVD was in its death throes. However, at that time a Microsoft spokesperson stated that the company still fully backed the HD DVD format, believing it to be the best optical format for buyers. That wasn't the end of it however, as rumors started rolling again after Microsoft dropped the game consoles HD DVD add-on following Toshiba's discontinuation of the format, and company CEO Steve Ballmer stated they would
support Blu-ray in ways that made sense. Just days later Xbox 360 product manager Aaron Greenberg denied his boss intended to imply a future Blu-ray Xbox 360 saying that Microsoft hadn't even discussed the idea with Sony or the Blu-ray Association. So now we have 2 rumors, and 2 denials by Microsoft.
But no, the nasty rumor continued when Digitimes reported that Lite-On was producing BD-ROM drives for the sole purpose of integration into the next Xbox 360 console release. And once again Microsoft killed this rumor too, stating that they wanted to remain focused on providing a huge selection of blockbuster games and on-demand HD content.
Whether or not Microsoft plans on integrating Blu-ray into the Xbox 360 isn't even important anymore. We all just want the company to officially announce their plans so we can stop wasting bandwidth chasing rumors.
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Posted by Justin Davey at May 2, 2008 5:12 AM