Broadcast TV Will Only Be Useful For Big Events In 15 Years: NBC's Ben Silverman

If you happen to be a broadcast TV fanatic, none to happy about the growing web and mobile TV sectors, you need to read this. Ben Silverman, co-chairman of NBC, predicts that within the next 15 years broadcast TV will be event-driven. The prediction, made during Silverman's keynote at the Upfront Summit, means that broadcast TV would be useful for nothing more than live events such as the Super Bowl and reality shows such as American Idol. Although traditional episodic shows will debut on broadcast TV, they'll have to extend to multiple platforms to survive. NBC plans to experiment this fall, attempting to drive TV viewers of its new series, Kath and Kim, online after each episode with extra scenes and storyline continuations completely unique to the web. Looks like it might be time for you to either look for an HD computer monitor or start tweaking your HTPC setup.

Via TVWeek

Read More in: Mobile TV | Web TV

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