May 3, 2008

LCD TV Association Launches GreenTV Program To Reduce LCD's Carbon Footprint

In an effort to reduce the environmental footprint of the growing LCD TV market, the LCD TV Association has launched its GreenTV program. Bruce Berkoff, chairman of the LCD TV Association isn't quiet about his belief that LCD TV is the most environmentally friendly flat panel format currently on the market, but with LCD's popularity growing quickly, energy efficiencies have to improve. And these improvements will come, says Berkoff, through the use of less heavy metals, (including) ambient light sensors and smarter electronics, as well as more LED backlights with spatial and content-based dimming and energy savings over time. Ambient light sensors alone, which detect the amount of light available in the TV's location and adjust the backlight levels accordingly, can reduce LCD TV energy use by up to 30%. Members of the program will be able to place a GreenTV sticker on their TV's that denotes the models spectacular energy efficiency. Companies already signed onto the program include Corning, DisplaySearch, Dolby Laboratories, Fusion Optix, HP, LG Display, Merck KGaA, Micronas, NOVA Chemicals, Syntax Brillian (Olevia), TVIA, Uni-Pixel, the U.S. Display Consortium, Veritas et Visus and Westinghouse Digital Electronics. And not only is this doing a great service to the environment, it'll also cut down your electric bill as well.

Via GoodCleanTech