Apple TV Features New "Buy" Option

Following Apple's announcement that they would be offering iTunes movie sales day-and-date with the corresponding DVD title release, the company quietly added a new feature to the Apple TV. Previously the Apple TV only allowed movie rentals directly. Purchases had to be done via the internet, then streamed/synced to the set-top box in order to view it TV. Now, iTunes movies can be purchased directly from the Apple TV, adding a big convenience for users. Check out your Apple TV interface now, and you should see a "Buy" button.

Via MacRumors

Read More in: Media Streamers

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