DTV2009: KVBC Las Vegas Runs Mock Analog Shut-Off, World Doesn't End

Despite some recent concerns that January 17, 2009 could be the television broadcasting apocalypse, KVBC Las Vegas is anything but concerned. A simulated analog shut-off yesterday in which the station stopped feeding its normal programming, instead replacing it with simulated static and instructions to call 888-DTV-2009 or head over to DTVanswers.com (or TVSnob.com of course) for information on preparing for the digital transition, went off without a hitch. Over the course of the day's 7 newscasts, the "plug was pulled" and people with analog sets receiving over-the-air service would catch the static screen. Those with digital sets, cable/satellite service, or a converter box were unaffected, but KVBC feels what they did was extremely effective in reaching those that have been, so far, uninformed. Stats were only available until Vegas presstime, but the first newscast of the day with a reach of 29, 500 households per day only received one inquiring call. Pretty impressive for the apocalypse.

Via Broadcasting & Cable

Read More in: Digital TV Transition 2009

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