Profile 1.1 Blu-ray Player Breaks $300 Price Point

Looks like Sony was right when they said we could expect sub-$300 Blu-ray players this year, but we thought we meant Blu-ray players made by Sony. Funai's NB500 Profile 1.1 Blu-ray player has been spotted in Wal-mart, boxed up under the Magnavox and Sylvania names, for $298. While that does sound like a ripoff given it's not a Sony and all, we have to cut it some slack given Blu-ray's refusal to cut prices even though they're the only HD disc format on the market. We're just wondering what the playback quality is like.

Via Engadget HD

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