Sony Goes To Bat For Consumers: Look For A Sony Home Theater Sans Set-Top Box As Sony Adopts Tru2way

Tru2way technology has been a big topic of conversation in TV tech circles this year, hence the primer we gave you a few days back, and not surprisingly today brought an announcement from Sony Electronics we figured would come sooner or later. Together with the National Cable and Telecommunications Association (NCTA), Sony announced that they would be working on developing a Tru2way-capable TV, able to receive interactive content and HD signal sans set-top box. Sony's decision involved signing a Memorandum Of Understanding that involves 6 major cable networks that serve 82% of the entire US cable-subscribing population-Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House Networks.

The agreement outlines how Tru2way products will be brought to market with "interactive services like video-on-demand, digital video recording and interactive programming guides" and "makes it clear that consumers will be able to enjoy a choice of differentiated two-way products at retail and through cable operators from a variety of consumer electronics and information technology manufacturers".

Sony's decision to sign the MOU likely means other major manufacturers will follow suit, meaning Tru2way products will be on shelves faster giving consumers a host of options beyond what is currently offered by cable companies.

Via CableTechTalk

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