Philips, Axel Springer Partner Up To Personalize Your TV Guide

Tru2way technology may mean the death of the set-top box, but a Philips-developed Personal TV system that'll be deployed by German content provider Axel Springer will make television viewing a whole lot more personal. Expected to be deployed by Axel in the second half of this year, the Personal TV system combines user data and an electronic programming guide from Axel and Philips' Aprico software to a smart service that'll allow viewers to create personalized channel in their TV's electronic programming guide which then will match appropriate content to it from existing channels. Not specific to Axel however, the Personal TV system can be used globally and you may even see it on your computer or cell phone in the future.

Via Philips

Read More in: Home Entertainment

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