How Hollywood Plans To Pull You Away From Your Home Theater

Assuming their are about 40, 000 cinema screens in the US and Canada and it costs between $60, 000 and $100, 000 to replace each screen and celluloid film projector with digital equipment, it'll cost between $2.4 trillion and $4 trillion to convert the entire American and Canadian cinema industry to digital. And Hollywood feels that this is a small price to pay to pull home theater fanatics away from their flatscreens and back into the theater to see everything digital cinema offers, from 3D animated film features to digital renditions of the latest NBA game.

Several Hollywood studios-Disney, 20th Century Fox, Paramount and Universal-have already to finance the digital conversion of 10, 000 cinema screens they're so convinced its crucial to the survival of the film industry. Several other industry groups have banded together to finance a majority of the remaining screens. And despite the fact that fewer employees are required to maintain a digital cinema and its equipment is quite reliable, you can bet you'll pay more for a 3D movie ticket.

This summer will be the initial test with the release of a couple of 3D titles: live-action film Journey to the Center of the Earth coming July 11 and the animated Fly Me to the Moon coming August 8. Will you leave the comfort of your home theater for a digital cinema experience? Hollywood is betting trillions on it.

Via Boston Herald

Read More in: Home Entertainment

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