June 12, 2008

Do You Spend More Time Watching TV Than Sleeping?

How much TV do you watch? The latest study conducted by Solutions Research Group found that the average American with web access watches 6.1 hours of video-based entertainment per day. About 4 of those 6 hours are taken up by traditional TV including DVR, video-on-demand, and live viewing. The other 2 include video games, web and PC vids, DVDs, and video played on mobile devices. But it doesn't end here.

By 2013, the average American consumer is expected to watch 8 hours of video-based entertainment per day, probably more time than the average American sleeps per day. Thanks to the rise of video playback in mobile devices and the growing popularity of web video, if you live in the US you'll spend nearly 2.9 hours per day viewing video on these platforms by 2013. And the time spent watching traditional TV will remain around 4 hours per day pretty well confirming the home theater won't die anytime soon. However a greater amount of traditional TV time will be spent watching time-shifted programs.

These numbers must be making TV hardware manufacturers and distributors incredibly happy. This just means more money in their pockets. The funny part is if the amount of time Americans watch TV in a day continues to grow at the same rate it's expected to between now and 2013, by 2023 it'll grow to about 14.5 hours per day, leaving time for sleep and maybe eating. Looks like no one will have time to work to pay for all the hardware required to actually watch TV!

Via Solutions Research Group