June 12, 2008

SRS Labs Bringing TruSurround XT Audio To Sharp Aquos And Olevia LCD TV's

SRS Labs, the company behind the TruSurround XT surround sound technology, will be featured in Sharp Aquos LCD TV models in Asia and Europe as well as in all the Series 2 and Series 6 Olevia-brand LCD TV's. The partnership with Sharp will see TruSurround XT embedded in models ranging from 32 to 52 inches, appearing in 25 Asian models and 16 European models. The Olevia sets featuring TruSurround XT will be shipping to North America this summer in sizes ranging from 26-65 inches.

TruSurround XT audio technology can process up to 7 channels of audio over 2 speakers, creating "phantom" speakers for multichannel audio that simulates a surround sound experience for the TV viewer. Because the Consumer Electronics Association states that 76% of all flat panel TV owners don't have a separate audio system, TruSurround XT is ideal for HDTV's with built-in speakers because it can take advantage of surround sound capabilities in TV shows and movie discs without the need for a full blown, separate audio setup.

Read-Sharp Partners with SRS Labs
Read-Syntax-Brillian Partners with SRS Labs