Panasonic Cranking Out 37-Inch OLED TV's Within Three Years, And They're Affordable

Japanese rag Sankei Shimbun reported this morning that Panasonic will have 37-inch OLED TV's ready for sale sometime in the next 3 years. Amazingly, the 37-inch sets are expected to retail for around 150, 000 Yen when they hit Japan which equates to only $1390, nearly half of what Sony's 11-inch XEL-1 currently costs. Panasonic's OLED TV's will be produced at the IPS Alpha Technology factory in the Chiba Prefecture and could be the first mass produced OLED TV's over 30 inches although Sony recently invested $210 million to begin churning out 30-inch and larger panels by next year. This isn't just a bid by Panasonic to challenge Sony for domination in the young OLED TV market. The company says it's part of a strategy to challenge Samsung for domination in the overall flat panel market.

Via OLED Display (Thanks, Erik!)

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