July 31, 2008

Report: 50% Of Online Viewers Replacing Traditional TV With Web Video

We've long thought that the real winners in the web video revolution would be the hardware makers that created the most innovative and usable streaming devices so web TV viewers could actually watch internet content on their big-screen TV's. Turns out we may be wrong.

A report from Integrated Media Measurement Inc. says about 20% of all traditional TV content is viewed online. Nothing really new there, but what's really interesting is that 50% of online viewers classified their web video watching as a complete replacement for TV. And what do these web video hardcores that have ditched the big screen for the small screen look like? IMMI says they're most likely between the ages of 25-44, bringing home upwards of $80, 000, and tend to have an extensive post-secondary education.

While most of us think that the younger generation, those between 13 and 24, make up the majority of online viewers, that's just not so. In fact, this demographic lagged making up only 19.1% of web video viewers compared to 29.1% of traditional TV watchers. Check out the thumbnails below to get a closer look at the findings.

Via Contentinople