Seniors Say: What The Heck Is DTV2009?

Thanks to massive consumer education efforts, the majority of Americans are aware of the 2009 digital TV transition. But it seems the millions of dollars spent on television advertisements and real-world campaigns are missing one fairly large demographic--seniors. A survey conducted in June by Retirement Living TV has found that 25% of the senior population is completely unaware of DTV2009, increasing to a full 31% among seniors with no college education. Of all the major US demographics, seniors are one of the groups most affected by DTV2009 as many seniors receive OTA analog TV channels. There have been educational campaigns targeted specifically at seniors already, but it looks like it may be time for another one.

Via Broadcasting & Cable

Read More in: Digital TV Transition 2009

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