September 9, 2008

Sony's KLV-40ZX, KDL-52XBR7: Latest Bravia's Are Ultra-Thin And Ultra-Fast

Sony always strives to maintain that innovative edge with their Bravia lineup and continues with a pair of new models just debuted at CEDIA-the 52-inch KDL-52XBR7 and 40-inch KLV-40ZX1M.

The KDL-52XBR7 features Motionflow 240 Hz frame rate technology which quadruples the frame rate of conventional flat panels and interpolates three new frames, dwarfing the effectiveness of 120 Hz technology in comparison. Running on Sony's Bravia Engine 2, the 52-inch LCD display boasts an 80, 000:1 dynamic contrast ratio and is compatible with all Bravia Link modules including the Bravia Internet Video Link. Digital Media Port compatibility allows video and music to be streamed from other Sony portable media devices and of course the set is fully DLNA-compliant. And inputs? 4 1080/60 24p HDMI, two 1080/60p HD component, a PC-input and an RJ-45 Ethernet port.

The KLV-40ZX1M may only sport a 120 Hz frame rate, but it makes up for any shortcomings by being a remarkable 9.9 mm thin! Weighing in at a feather-like 26 pounds, the new 40-inch Bravia uses Sony's Bravia Engine 2 combined with an edge-lite wide color gamut LED backlight to deliver what we imagine is an excellent picture. The KLV-40ZX1M has only a single HDMI input and compatibility with Sony's Wireless Link, but you can't expect too much hardware to be packed in an LCD TV less than a centimeter thick.

Both models will ship in December, however we're not aware of any pricing details at the moment.

Via Sony