Discovery Channel Teams Up With YouTube, Sony To Reach Fans Around The Globe

Discovery Channel is going web 2.0, launching nine YouTube channels "featuring a robust collection of clips from Discovery's family of world-class network brands". The new partnership, says the network, will provide deeper engagement with American fans while supplying a little leverage to push content around the globe. In fact, Discovery has plans for "targeted international Channels showcasing localized and native language content for specific regions around the world".

Meanwhile Discovery's consumer products wing, Discovery Commerce, has paired up with Sony to provide Sony Blu-ray player buyers a coupon redeemable for a high-def program sampler, Discover on Blu-ray Disc. The sampler will feature episodes Fearless Planet and Sunrise Earth and the program will begin October 5 in over 11000 US retail locations.

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