BD Live Rewards Program Kicking Off Tomorrow
Tomorrow both Sony and Walt Disney will launch BD Live reward programs, great news for those who've blown wads of cash on adding Blu-ray to their home theaters.
The Sony Blu-ray Club's launch will coincide with the Blu-ray/DVD release of Adam Sandler's Don't Mess With The Zohan, and grant points each time a Profile 2.0 title is registered on the BD LIve network. The points can be used for items in the existing Sony Rewards program.
Disney's launch will begin with tomorrow's Blu-ray launch of Sleeping Beauty, after which all Disney title's will feature Profile 2.0 interactive elements. Surprisingly though, given the target demographic, you'll have to work a little harder to earn BD Live reward points from Disney. With the Sleeping Beauty release, viewers can log onto the BD Live network and face off in trivia games against other viewers; points can be earned for correct answers. Once enough points are accumulated, items such as ringtones and wallpapers can be redeemed at Disney Movie Rewards Live.
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Posted by Justin Davey at October 6, 2008 1:06 PM