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October 11, 2008

CBS Launches YouTube Channel: Is Long-Form Video Catching On?

cbsyoutube.jpgVideo viewers on the web haven't always been entirely comfortable with long-form content, preferring vids of just a few minutes. But YouTube is beginning to feel otherwise, rolling out a "theater view" player that uses a larger screen for longer videos, and hosting a dedicated CBS station for oldies like MacGyver and newer shows like Dexter. While YouTube hosts about 5 billion video streams per month, or 44% of all online video views in the United States, NBC's Hulu is already established itself in the long-form genre. Steadily growing in popularity, Hulu brought in 100 million unique visitors last month, typically viewers of full-length TV shows.

Via NYTimes

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Posted by Justin Davey at October 11, 2008 6:54 AM

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