Blu-ray Grabs Highest Market Share, Weekly Revenues Ever (Thanks Ironman)
Undoubtedly fueled by the massive sales of Ironman, Blu-ray reached all-time market share and revenue highs this week versus DVD. Pitting the top 20 Blu-ray discs with the top 20 DVD's, Blu-ray finished off the past week with a 13% market share and revenues were up a massive 145% bringing in $26.8 million. Back to the Ironman sales, 17% of buyers went with the Blu-ray format and including DVD sales, the flick sold nearly 15 times as many copies as the second best selling title of the week, Forgetting Sarah Marshall.
Via Blu-ray Stats
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Posted by Justin Davey at October 11, 2008 7:26 AM