Think You're Watching HDTV? Maybe You Should Check
Think you're watching high-definition television? Maybe you're wrong. A survey of 1302 United States households, conducted by Leichtman Research Group (LRG), has revealed that 18% of us think we're watching high-def when we really watching standard-definition.
According to PC World, and TVSnob seconds this, this is no surprise. Confusing HDTV specifications spit out by manufacturers, poor rollout of HD services by cable providers, and lackluster retail salespeople are all contributing to the problem. In fact, not too long ago a different study was conducted that found a large number of TV retailers employ salespeople that don't really understand what they're selling.
I think that the digital TV transition, just a few months away, has helped clarify the situation somewhat. I'm sure 6 months ago, the number of people watching SDTV thinking they were watching HDTV was much higher. I also wonder if this has had any affect on poor Blu-ray sales. Sure high pricing--which is finally coming down--probably plays the biggest part, but if potential buyers are so clueless as to what they're buying, why would they buy it?
If I was a marketer for Sony or any other Blu-ray manufacturer, I'd be all over this. What better way to educate the general public in the SD/HD difference than a good Blu-ray flick?
(Image Credit: vnoel)
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Posted by Justin Davey at November 29, 2008 9:41 AM