LG Announcing Netflix Streaming, Internet Connected Broadband HDTV's

LG Electronics will be announcing new lines of LCD and plasma HDTV's today that can directly stream internet video without a wired connection, set-top box, or add-on module like the Sony Bravia Internet Video Link. Called Broadband HDTV's, the sets will retail for about $300 more than same-sized models without internet. Unfortunately the Broadband HDTV's won't be able to surf the web freely as the processing power and memory chips in the TV's aren't powerful enough. But LG's new lines will be able to directly stream over 12, 000 Netflix Watch Instantly movies and television shows (Netflix is supposed to announce new Showtime content today), and access a few unnamed internet video content sites.

LG has made huge inroads into bringing web video to the living room home theater over the past year. At CES 2008 the company announced a it'd be partnering with Netflix to develop a set-top box that could deliver web video content to the HDTV. That of course later came to be known as the Roku box. The company also decided to back the CableLabs tru2way standard which allows TV's to communicate with cable providers and vice versa. Finally in the latter half of the year, LG released its BD300 Blu-ray player which also plays back Netflix content.

Via NYT

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