Sony PS3 could get a $100 price cut as early as this month

Sony, under pressure from game developers to lower its price in order to catch up to the user numbers seen by Nintendo's Wii and Microsoft's Xbox 360, could cut its price by $50 to $100 this month or next. That's the forecast from Janco Partners analyst Mike Hickey who says that without a price cut, game publishers will start putting more development funds toward the Wii.

However Sony is denying planned price cuts. Peter Dille, senior vice president of marketing for Sony Computer Entertainment of America, told Bloomberg that Sony has no immediate plans to reduce prices. "Everybody in the development community would love for the PS3 to be free, so they could just sell razor blades," says Dille.

It's tough to say what Sony will do. The company has always insisted that it's concerned with profitability over massive sales with thin profit margins. Some game developers also believe that reduced pricing wouldn't necessarily be a good thing, as popular PS3 titles often bring a ton of money for game publishers.

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