Panasonic debuting a 37-inch OLED TV in next 18 months? Yeah right.

Despite early promises of an OLED TV from Panasonic, a commercially available set never materialized. According to Panasonic that's because the company wasn't happy with the current lifespan of OLED technology. However, the company is confident that new technology in development will allow it to extend the current 30, 000 lifespan of Sony's XEL-1 to at least 50, 000 hours. Using a newly developed metal membrane that can move light more efficiently, Panasonic has reached lifespans of more than 60, 000 hours with some of its plasma TVs. If things keep going at this rate, Panasonic, in collaboration with Toshiba, could release a 37-inch OLED TV in the next 18 to 24 months. We'll believe it when we see it.

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