Which retailer sells the most Blu-ray discs?

If you thought Best Buy you'd be right, according to Video Business Online. Citing 'sources', the online publication states that Best Buy currently owns a 40% to 50% market share in Blu-ray sales, followed by Wal-mart with 20% to 30%, Amazon.com with 15% to 20% and Target with a 10% share rounding out the fourth spot.

It's no surprise really. Walk into any Best Buy store and you'll see Blu-ray discs strategically positioned near the door. You can't miss them. And when you head to the checkout, you'll find them conveniently located there as well. Compare that to retailers which appeal to the mainstream consumer such as Wal-mart and you're more likely to find them out of sight and out of mind. Best Buy features Blu-ray discs and related pricing promotions every week in its flyer as well.

But if you look at DVD sales the numbers are reversed with mainstream Wal-mart and Target being the top two DVD-selling retailers while Best Buy sits at number four. Industry analysts believe that once Blu-ray becomes a mainstream video format Best Buy will eventually lose its early adopter market share to low-priced, mainstream retailers.

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