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May 25, 2009

What recession? HDTV-owning households increase 4% since November 2008

hdtv_penetration.jpgDo you have an HDTV in your home yet? According to a February 2009 Nielsen survey (PDF), 33% or officially "slightly more than one-third" of American households now have at least one HDTV. That's up from 29.2% in November 2008 and 19.3% in February 2008. In other words: recession be damned!

Interestingly though, only 28.8% of HDTV actual subscribe to HD programming meaning not everyone is taking full advantage of the technology they've purchased. Other interesting stats include: 67% of HDTVs are located in the family or living room, additional HDTVs are usually in the master bedroom, and the average house has 2.6 TVs. The latter statistic indicates that standard-definition televisions are being reused in different household locations rather than tossed in the local landfill for the rest of eternity.

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Posted by Justin Davey at May 25, 2009 12:36 PM
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