HD DVD player ownership continues growth in the United States: Harris Interactive

A recent online poll conducted in April by research firm Harris Interactive has revealed some home theater-related oddities. Notably, that sales of HD DVD players in 2009 are up by roughly the same amount as the high-def format war winner Blu-ray. 11% of Americans own an HD DVD player in 2009 compared to only 6% in 2008. Surprisingly only 7% of Americans own a Blu-ray player in 2009 compared to 4% in 2008. If you factor in the 9% of Americans that now own a Playstation 3 and 3% that own an HD DVD add-on for the Xbox 360, the two HD formats are still close to even. Moreover, the survey indicates that interest in Blu-ray isn't going to pick up anytime soon--unless prices come way down. Only 7% of non-Blu-ray owners reported an intent to purchase a Blu-ray player in the next year.

HDTV ownership on the other hand continues to move skyward--47% of Americans now claim to own an HDTV compared to only 35% in May 2008.

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