How much would you pay for Qualcomm's Flo TV?

There's an interesting article in The New York Times this morning discussing the past, present and future of Qualcomm's Flo TV, the company's cellphone television service. Currently run by Bill Stone, who admits Flo has been a bit too expensive thus far, Flo TV currently offers about 20 stations for $15 per month. But because Qualcomm doesn't control the pricing--AT&T and Verizon do that as it's only offered through their networks--Flo is often offered as part of a more comprehensive wireless video package running up to $30. Way, way too much if you ask me. Especially given the amount of free video out there.

But Stone told the Times that Flo will soon be offered straight to consumers on an annual or monthly plan that wouldn't run more than $10 per month. That sounds a little better. Qualcomm is working on enabling other gadgets to broadcast Flo as well--think GPS navigators, netbooks, portable gaming systems and in-car entertainment systems. In my opinion, that would be a big step in adding more value to the service.

The big question remains though: would you pay for Flo TV? Or any mobile TV service for that matter? If so, how much would you be willing to pay per month? If not, why?

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