Web video viewers kicking attention deficiency, becoming comfy with longer form content
Conventional wisdom in the web TV world has always been 'the shorter the better'. Most web video producers have always believed that viewers just didn't have the attention span for anything longer than a couple of minutes, but that appears to be changing. Credited mainly to the mainstream TV networks and sites like Hulu, some estimates state that 1 in 4 web video viewers watch 20-30 minutes shows like "Dancing With The Stars" on a regular basis. Or take Blip.tv for example. A year ago, 24 of the top 25 shows on its network ran under 5 minutes. Fast forward to today: the average video now runs 14 minutes. I have to wonder though, how many viewers hook up their computers to an HDTV for a bigger screen experience. As for me, I still prefer short form content on the web. I think it suits the medium better from a 'surfing' point of view.
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Posted by Justin Davey at July 6, 2009 6:52 AM