Best Buy and TiVo partner up for promotional scheme

Best Buy and TiVo are forming a partnership that will result in heavy TiVo promotion in all 1100 Best Buy stores in the United States.

As part of the deal, TiVo will develop a custom version of its digital video recorder for Best Buy that will allow the electronics chain to advertise its products and services to TiVo subscribers on their TVs. Subscribers will also be able to purchase items and receive tips and advice. Best Buy will finance a move to bring TiVo's search tools and software to its own brand of home theater products, Insignia, as well.

TiVo hopes the partnership will help people realize that the set-top is more than a way to rewind and record television shows. Newer TiVo boxes have broadband connections allowing subscribers to do things like order pizzas and Netflix movies, and buy tickets for movies and events. But TiVo has had a tough time educating consumers about the new features; not a good thing considering most cable companies now offer their own DVRs.

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Read More in: General News | Media Streamers | PVR & DVR | TiVo

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