Walmart outs a $98 Magnavox Blu-ray player
Walmart has a history of carrying cheapie Blu-ray players and this strategy has pushed the retailer to be the number two seller in the United States behind Best Buy. The Blu-ray players Walmart sells aren't the best on the market: often they're second-tier models from makers like Magnavox and don't tend tend to have the interactive features of Profile 2.0 models. But a cheap Blu-ray player is a cheap Blu-ray player.
Walmart's latest deal is an in-store $98 price tag on the Magnavox NB530MGX, cut back from a previous price of $168. It's only Profile 1.1 so I mentioned above you won't have access to the BD Live interactive disc features. But I'm guessing people will flock to a sub-$100 player anyways. After all, it is an acceptably mainstream price for what amounts to still-nascent technology.
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Posted by Justin Davey at July 10, 2009 9:12 PM