Panasonic to offer $50 TVs to emerging markets
How does a big name HDTV maker like Panasonic make money in a recession? Sell a $50 TV of course. Okay then.
That's the plan on the part of Panasonic as the company begins to target emerging markets such as Brazil, Russia, China, Vietnam, India, Africa and Latin America in an attempt to beef up its bottom line. By selling $50 TVs and other low-cost, basic appliances, Panasonic believes it'll add an extra $2 billion to its annual profits.
As Seeking Alpha points out though, a move like this could hurt Panasonic's global brand image as a high-end electronics maker. And you have to wonder what a $50 TV can actually do? How much would it cost to make? Would there be any profit margin on a $50 TV?
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Posted by Justin Davey at July 11, 2009 7:26 AM