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August 11, 2009

Roku adds MLB video streaming to its set-top box

mlb-roku.PNGThe Roku set-top box, also known as the Netflix box, has added to its roster of video streaming content. And the addition will prove to be a popular one.

Starting today, subscribers to Premium, which typically streams baseball games on PCs and the iPhone, will be able to access live games through Roku. This is actually a very significant development no matter which way you look at it. Not only is it great content, but live content is one of the few types subscription cable is counting on to keep the advertising revenues rolling in.

From an end user perspective, MLB streaming works the same way as Netflix or Amazon on Demand streaming. You'll be able to see any game except for the usual blacked-out home games, see the schedule a week in advance, and be able to access games up to one week old in the archive.

In order to improve the picture quality, Roku uses adaptive bit-rate technology Swarmcast, which detects your connection speed and adjusts the video quality in order to prevent lags from buffering and the like.

And the great thing is the the Roku box only costs $99.


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Posted by Justin Davey at August 11, 2009 10:45 AM

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