720p plasma HDTVs prove popular in Q2 2009
I have to admit: the direction of the HDTV market is tough to predict. In the first quarter of 2009, HDTV sales grew despite the worst global economy in decades. Now, as the second quarter reports begin to appear, research firm Quixel Research says that plasma TV sales were the fastest-growing. This despite reports and predictions of the demise of plasma for a couple of years now.
This wasn't a small amount of growth either. Plasma TV sales in Q2 were up 31% in volume and 35% in value from Q1, just south of $1 billion in sales. The key takeaway from the report though was more significant. The real plasma growth was in the 42-inch 720p class of plasma HDTVs, more of a value proposition than newer, larger and higher-resolution models.
The growth in plasma does seem to stem from its relative value to LCD models in this quarter alone. Or maybe it has something to do with the 'load of crap' LCD specification revelation. In all seriousness, these plasma numbers may seem counterintuitive because they are. A dynamic of pricing in one quarter alone rather than an indication of a longer-term trend.
You can check out the report here (PDF).
Read More in: General News | HDTV | Plasma
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Posted by Justin Davey at August 15, 2009 2:20 PM