Best Selling HDTVs

August 20, 2009

Is an Apple HDTV on the way?

appletv.jpgProlific Piper Jaffray senior analyst Gene Munster believes that Apple will launch a full blown HDTV with built-in digital media recording capabilities by 2011. And how will this vision play out? Munster says it'll go something like this:

  • Apple will release a new Apple TV set-top box soon with a TV input a built-in DVR. This would tie in to a subscription-based service for its iTunes TV content.
  • An iTunes TV Pass within the year that will leverage Apple's cable network relationships and content library. Consumers would have unlimited access to a sub-library of cable content for a flat fee of $30-$40 per month.
  • An Apple TV set within two years that will be able to wirelessly sync with iPhones, iPods, and iPod Touch's.

Munster continues to go on to argue that Apple's partnership with LG to produce LCD displays and a variety of digital video recording-related patents further support an Apple TV.

Personally I'm on the fence about this one. With budget HDTV brands such as Vizio producing quality sets on the cheap, this might be a tough market for Apple to break into. Especially given its premium pricing strategy. Pioneer had the bestplasma TVs around--still do really--but pulled out of the business because the high prices it charged didn't enable it to grab enough market share.

Then again, if any company could pull off a premium pricing strategy in what is quickly becoming a commodity market, Apple would be it.

Read More in: HDTV | Home Entertainment | PVR & DVR

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Posted by Justin Davey at August 20, 2009 6:10 PM

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