Netflix CEO Reed Hastings predicts the future of video

Reuters recently had the chance to talk with Netflix CEO Reed Hastings after he awarded the $1 million prize to a team for improving its movie recommendation engine. During the interview Hastings gave some insight as to the future plans of his DVD-by-mail giant. In the future, he hopes that Netflix streaming will be integrated into every internet TV, game console, and Blu-ray player. He also sees the possibility of working with Apple to integrate Netflix into the iPhone, though he concedes the company isn't focused on mobile yet. As for DVD? He figures that the DVD-by-mail service will peak for Netflix in 5 years or so, though he also said that people will still be buying DVDs in 15 to 20 years, giving them a much longer lifespan than most of us would have thought.

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