Qualcomm gets personal with FLO TV Personal Television

Qualcomm's FLO TV service has always been about bringing television to the mobile masses, but thus far the master plan has been to bring the service to cellphones and other mobile devices. This morning FLO TV entered a new market, leveraging Qualcomm's hardware know-how to bring a dedicated FLO TV mobile device to consumers.

The FLO TV Personal Television is roughly the size of a typical GPS navigator, with a 3.5-inch capacitive touchscreen display, a 4.4 x 3 x 0.5 inch dimensional form factor, and a battery life providing 5 hours of continuous playback or 300 hours standby. It also sits on a built-in swivel stand so it can be place on any flat service. Owners will receive live or time-shifted TV over the FLO TV network and once swipe of the touchscreen will enable channels to be changed.

Will this catch on? Who knows. FLO TV is offered via mobile phones, in-car entertainment systems, and other mobile devices already. In an era of extensive multitasking, dedicated devices like this are in tough. Just looks at Verizon's Hub--it's already been canceled.

The FLO TV Personal Television is priced at $249.99 (MSRP) while the FLO TV service starts at the $8.99 per month when prepaid on 1 or 3 year subscription plans.

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