Really think it's an HD picture? Better check twice.
This is interesting but not entirely surprising. A Dutch study has revealed that "framing" a TV viewer's expectations of picture quality can have a significant effect on how that quality is perceived. The study showed 60 participants the same TV image. However, half were told the image was HD quality, a claim backed up by posters and other verifying material placed around the display. The other half of the participants were told the image was standard-def DVD quality. The power of suggestion was very apparent, as the majority of those participants told they were seeing an HD image could notice a 'difference' from SD picture quality--even though they were being shown the same quality. Whether of not this would be as prevalent in North America in unknown. The PAL standard used in Europe is closer to HD than the NTSC standard used on North America. The difference in SD and HD picture quality on this side of the pond tends to be more obvious.
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Posted by Justin Davey at October 12, 2009 11:20 AM