People are finally buying LCD HDTVs again! And CRT TVs too!
We're finally starting to buy flat panel LCD HDTVs again, according to a research report released by DisplaySearch today. The report states that 3rd quarter shipments of LCD HDTVs rose for the first time in a year, and predictions for the 1st quarter of 2010 indicate that TV sales could surpass those of 1st quarter 2009, the first gain in 6 quarters.
Total TV shipments will grow to 218 million units next year, compared to 205 million units this years. The market share of LCD HDTVs will also increase from 140.5 million units this year to 170 million units next year.
Demand will be especially strong in North America in the 19-32 inch display sizes thanks to dirt cheap prices. In fact, 2009 brought an average 9 percent price decline on all TVs and prices will drop even more in 2010. That also meant a drop in revenues this year a full 10 percent from $112 billion to $101 billion.
I find the stats for frame rate market share especially interesting. According to the DisplaySearch research, 100/120 Hz frame rate displays will soak up 26 percent of the market in 2009, but 200/240 Hz displays will only account for 5 percent of the market. Amazingly, things won't grow too much by 2013. 120 Hz display share will grow to 31 percent while 240 Hz share will increase a bit more to 20 percent.
Plasma, and believe it or not, CRT TV sales will also remain a factor. 14.6 million plasma TVs will ship in 2010 due to growing demand centered in China. 32 million CRT sets are expected to ship--but where and to who, who knows?
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Posted by Justin Davey at December 30, 2009 9:45 AM