Everyone to have 3D TV by 2013? Not.
3D will be "installed in everyone's living room in three year's time," according to gaming company Ubisoft's head of marketing. Yeah, I can't see this. By 2013, most North Americans will own a 3D TV? Maybe 2D television stops working entirely and we're all forced to upgrade to a 3D set...But even then, how many of us can afford the technology at this point in time. I can't, that's for sure.
With the digital TV transition barely behind us, many people have just bought a brand new HDTV in the past couple of years. Are they really seeing the necessity of shelling out for 3D technology at this point in time? Especially when it's nascent and full of glitches? Unlikely.
I suppose Ubisoft is just trying to drum up some publicity for its own new 3D gaming titles by issuing such a bold statement. It's definitely a smart business move. But a reasonable statement? Not in my eyes.
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Posted by Justin Davey at July 12, 2010 11:30 AM