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July 14, 2010

Netflix, Hulu neck-and-neck in the web video streaming race

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Way back when I predicted Hulu wouldn't be much of a success and I was way off. Last month the video streaming site served up more than 1 billion videos, second only to YouTube in popularity. But it has some competition, according to new numbers from ComScore, in the form of Netflix. The prominent DVD-by-mail business has been steadily working over the past few years to move its business to the web and its traffic is growing quickly with its large library of streaming movies.

Netflix web traffic is up 15% since April and 46% year-over-year, and while this trails Hulu, Netflix's plain-jane June web traffic was actually higher - 20.2 million unique individual visitors to Hulu's 19.7 million. Of course, visitors use Netflix's website to look for DVDs to rent as well, but the trend is clear. Netflix is gaining ground on the video-streaming web.

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Posted by Justin Davey at July 14, 2010 2:40 PM

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