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July 15, 2010

Netflix, Warner Bros. sign another content deal

netflix_logo.gifAs part of its continued emphasis on Watch Instantly, Netflix has signed another deal with Warner Bros. to add more streaming video content. This deal nets Netflix all 100 episodes of Nip/Tuck, some Veronica Mars, Pushing Daisies and Terminator: The Sarah Connor Chronicles.

This adds to a deal Netflix signed with Warner Bros. earlier this year that resulted in the latter's new release titles being held for 28 days from the former's DVD-by-mail service. Netflix was given access to more streaming content in exchange. This week's deal also lengthened Netflix's existing license for Warner Bros. streaming content through 2011.

Netflix continues to make the transition to the web and de-emphasize its popular DVD-by-mail business. While some business, such as Blockbuster, have had trouble with this transition, Netflix seems to be doing okay with its web traffic exploding last month.

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Posted by Justin Davey at July 15, 2010 11:08 AM

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