Redbox going online to take on Netflix, others
Redbox, the company that places DVD rental kiosks in dark corners of grocery stores and other such places, is reportedly working on the development of a web strategy to take on the likes of Netflix. Now's probably a good time. Redbox may have upwards of 24, 000 kiosks out there, but the company only offers around 200 titles. Compare that with the 100, 000 mail order titles and 20, 000 online titles that Netflix offers.
Likely Redbox will tie up with a technology provider like Sonic Solutions to make it to market faster. But is it already too late. With competition from Netflix, Apple, Best Buy, Walmart's Vudu and even to some extent, Blockbuster, is Redbox coming to the game too late? It remains to be seen.
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Posted by Justin Davey at July 20, 2010 7:55 AM