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August 12, 2010

Apple TV, AKA iTV, rumored $99, only 720p

Rumors of a new $99 Apple TV continue to fly as Techcrunch, citing a report by Engadget, says the network box is just around the corner. Not only is it supposed to carry the very mainstream $99 price tag, it's functionality is rumored to be pretty mainstream as well. This won't be the hackable original Apple TV, but a locked down (meaning you'll have to buy your content off of iTunes) device that will only do what Apple wants it to do. Rumors state that the so-called iTV will only support 720p, the max for iTunes content, have a variation of the iOS system that runs on the iPhone/iPad but supports HD content, and be completely missing the ability to stream local or network content. Sounds pretty boring, but a mainstream Apple TV will do something good - open up the market for other, competing network media streamers that have way better features!

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Posted by Justin Davey at August 12, 2010 8:05 AM

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