Best Buy turns HDTV upgrading into a money-making activity with Buy Back program
Most home theater geeks are probably familiar with buyer's remorse, that feeling of regret you sometime have to deal with after shelling out a few dollars for a new HDTV. Why does it happen? Mainly because the HDTV just bought will be a technological midget compared to the next big thing that will be on shelves in 6 months.
Consumer electronics retailer Best Buy knows this and has today launched the Buy Back program, available this month in both bricks-and-mortar stores and online. The premise of the program? Buy, for example, an HDTV under $5000, purchase the Buy Back protection at the time of original HDTV purchase and then know that if you'd like to upgrade in less than 6 months you'll get up to 50% of the original purchase price back in the form of a Best Buy gift card.
Interestingly, the rebate is given back at the time of trade-in - no messy paperwork or waiting 6 weeks after a mail-in.
HDTVs themselves can be traded in for up to 48 months after the original purchase for a rebate of up to 10%.
The Buy Back program in expected to encourage early technology adopters to feel more comfortable making expensive technology purchases in an era of nearly constant product releases and updates from manufacturers.
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Posted by Justin Davey at January 11, 2011 8:16 AM