Advertising has been a big topic of discussion in 2007, especially pertaining to online video. Until online advertising evolves to the point where online video can be better monetized, we'll never see it reach its full potential. Television advertising on the other hand, just keeps getting better. There has been many an occasion this year where I enjoyed the ad interruptions more than the show I was watching. So I thought it'd be appropriate to point you in the direction of Wired's "10 Best Gadget Ads of 2007", with a little taste of what you can expect above.
Exploding TVs: The Big Bang Solution is one of the most hilarious TV-related articles I've ever seen. Written by Mitch Oscar at MediaPost's TVBoard blog, the article is presented as a comical solution to the commercial-skipping phenomenon afforded by technologies such as TiVo that is slowly destroying the traditional ad-supported TV business. The solution: the title should be your first clue. If you fast-forward through a commercial, your TV set will self-destruct. While Oscar does concede that his solution could have a few negative ramifications, it also has its strong points. In tackling the issue of warranties, Oscar points out the an exploding cathode-ray tube TV gives the seller the chance to upsell the buyer into purchasing the HDTV that he's been resisting. Exploding TV's could also pose a threat to children. But Oscar finds an incentive for dealing with this situation as well. The v-chip that enables parents to have control over what their children watch, but which the parents never use, now probably would be used. Disable the fast-forward key on the remote control, give it a generation, and your grandkids will never know that at one time their ancestors could skip through commercials altogether. There are many more gut-busting arguments why exploding TV's are the answer to the ad industries problems, but I encourage you to go check out the article yourself.
The creative minds that came up with the latest Sony Bravia ad seem to be a little, um...extra creative. The Sony Bravia doesn't need any high-tech advertising though; the TV's performance and style speak for themselves.
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Wired Mag's 10 Best Gadget Ads of 2007
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